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Getting Your Book into Print: Writing a Catchy Proposal

A well-crafted book proposal grabs a prospective publisher’s attention and might lead to a publishing contract.

Karl Wiegers
8 min readApr 1, 2024
A photo of a man on his knee offering an engagement ring to a surprised and happy woman.
Image by freepik

You launched your book-writing project with an exciting idea, a possible title, an elevator pitch, and a preliminary outline. Then you carefully targeted a market niche and identified some publishers who might be interested. Next, you drafted several chapters, maybe even the entire manuscript. Perhaps you enlisted some beta readers to review what you’d written and give you feedback. Now you’d love to get a contract from a publisher.

If you want a publisher to give your idea due consideration, you’ll need to submit a full proposal, whether your manuscript is still in preparation or fully drafted. Peruse your candidate publishers’ websites for templates or suggested outlines for their preferred proposal format. If you’ve already spoken to an acquisitions editor or other contact person there, they can describe what they want to see in a proposal. Whether dealing directly with a publisher or with a literary agent, follow their requested submission form and content carefully. They’re all a little different.

Regardless of the exact format, a book proposal should contain some standard information, which I describe in this…

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Karl Wiegers
Karl Wiegers

Written by Karl Wiegers

Author of 14 books, mostly on software. PhD in organic chemistry. Guitars, wine, and military history fill the voids. karlwiegers.com and processimpact.com

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